Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
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adidas: A CSR Story on Behance
How Adidas Caught Up to Nike - YouTube
New social media tool reveals Nike and Adidas unable to compete with Gymshark in influencer marketing — Just Entrepreneurs
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Adidas by Lizzie Murrell
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
Global Operations - adidas Annual Report 2020
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Adidas clearing the fog of efficiency metrics
adidas - Chemicals and Water
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