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The ARA model (Source: based on Håkansson and Snehota 1992) | Download Scientific Diagram
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Economic sociology and the ARA interaction model | Emerald Insight
Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
The Role of Networking in the Company's Internationalisation Process
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Frontiers | The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19
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Applying the ARA model - Applying the ARA model The relationship model is the simplest form of network model. Identify the focal firm and then the | Course Hero
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Actor bonds, activity links and resource ties connecting the firms.... | Download Scientific Diagram
Frontiers | Environmental and technological factor diffusion with innovation and firm performance: Empirical evidence from manufacturing SMEs
Actors, resources, activities and commitments
Actors, resources, activities and commitments
Disruptive Marketing- Evolution of Network Theory and its relevance in Marketing
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Actors, resources, activities and commitments
The Pros and Cons of AI in Marketing - Total Product Marketing