Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
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Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
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Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Zac Efron Is the New Face of Hugo Boss and Its Hugo Man Fragrance | Allure
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Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
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The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter
Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
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Fashion designer from Liverpool receives threatening legal letter from Hugo Boss over clothing | Daily Mail Online
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Joe Lycett legally changes name to Hugo Boss to protest fashion house | Metro News
