UK comic protests fashion giant by changing name to 'Hugo Boss'
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Joe Lycett: Comedian reverts to his own name after trolling Hugo Boss
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Irish Mirror Online
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Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Joe Lycett: Why I'm now called Hugo Boss - BBC News
