The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
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Quiz & Worksheet - Co-Creating Marketing Value | Study.com
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Co‐creating value through customers' experiences: the Nike case | Emerald Insight
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Fantastic Four motivations for co-creation | eYeka's Thought Leadership Blog
The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits: Venkat Ramaswamy, Francis Gouillart: 9781439181041: Amazon.com: Books
An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy | Semantic Scholar
Service-dominant logic and co-creation with consumers - Diversity Agency
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The Fashion Retailer Nike, the new high-end fashion brand
