The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
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Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
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Amazon.com: Brand Admiration: Building A Business People Love: 9781119308065: MacInnis, Deborah J., Park, C. Whan, Eisingerich, Andreas B., Weiss, Allen M.: Books