Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction
Nike (@Nike) / X
Nike Uses Twitter Replies to Back Latest Lawsuit Against Skechers | Nice Kicks
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Nike (@Nike) / X
Nike (@Nike) / X
What was Nike's Winning Strategy for Twitter | Contently
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Nike (@Nike) / X
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Nike.com (@nikestore) / X
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View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
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